Time for A Legacy Change

Time for A Legacy Change

The link says it all: ZERO, as in, none, no one, nada, nothing, aero, null, naid, nessuno, nope, hangkong, zilch, kokuki no, cero,  and 0000000–even in revenue! Perhaps all of MBL might today wake up and realize it is time to join the 21st century–and address the profiteering(which is evidently shrinking), outdated, loimited standards and rather obvious racism of the entire organization. Start with the obvious profile:

Who owns the teams,

what are the demographics(and maybe change from race to skin color for identificatio’s sake),

who are the owners(not young–being polite, male and white would be a good place to start),

who are the players(young, male, mostly dark skinned and talented) and,

who are the vanishing fans: older, mostly white skinned, mostly but not entirely male.

Where are the future fans?

All over the worldf–MLB can be the greatest American export of all time–maybe. But not as it is structured, identified, personified and labeled today.

Where is the rather obvious tipping point? Try skin color as the first consideration.

Mow, toss in the population demographics–or the world, considering media capabilities and it is time for the Major League to have a MAJOR overall overhaul. Mr. Selig, are you listening? What legacy do you really want to leave your beloved sport? To the Dolan family–with all the family interests,m from media to arenas, to teams in several markets–it is time for you to lead a change, a rebranding if you will.

When I sued the Cleveland team under the US Civil Rights’ laws, 1999-2000 the case stalled becaue of a US Supreme court Case that was aligned legally too closely and too wrongly decided for us to continue–the precedent was simply too close. Now though the issue of team identity is still alive–and finally the economics should be cathing your attention. I still stand ready to enter the conversations and full participation by all of us involved matters since without us, well, any decision you make is simply one more white, male, weaalthy excercise of corporate power. Certainly it is your real and absolutely legal right to do a team rebranding. But to reach the fan base you need a new approach and perhaps one outside the courthouse walls. Maybe even outside the protest lines. Perhaps a conversation would be a solid place to start.

If you ask around just a bit I strongly suspect you will find someone you know rather well who knows how to reach me directly, Or you can simply post a reply here. “Honoring” a troubled past with exploitative names and images? Well, is that the legacy you want to be remembered for and by–inside your own families and to the world of the 21st century? 

Somehow I doubt it. 


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